Sisters United Alliance (SUA) is a unique data driven women’s voter turnout campaign in Texas, led by women campaign professionals since 2016. SUA identifies Democratic-leaning low propensity women voters; women who are registered to vote but have either never voted or have voted once – a universe of voters not usually contacted by the Democratic Party or by candidate campaigns.
The total women universe is used to execute a comprehensive campaign that includes multiple contacts with voters through mail, live calls, digital ads and texting.
In 2016, SUA focused only in Harris County and targeted 89,000 Democratic-leaning low propensity women voters who did not vote in 2014. SUA efforts turned out 37,000 women (42%).
In 2017, SUA began making connections in several counties in Texas, and invested resources in data analysis.
In 2018, SUA dug deeper into the data and refocused its vision on targeting only Democratic-leaning, non-voting women voters – the forgotten women of Texas. SUA expanded its universe and voter contact to 9 Counties in Texas (Harris, Brazoria, Fort Bend, Galveston, Burleson, Fayette, Montgomery, Waller, Washington) and focused only on low propensity women voters.
o 43,923 or 36% low propensity women voted from the 122,257 targeted universe.
o 72% of them had never voted in a General Election
o 97% had not voted in a Primary Election.
o 47% of them were between the ages of 18 and 34
o SUA made a difference in turning Fort Bend County blue, flipping Congressional seats, and several Texas house seats.
Cycle after Cycle, SUA results prove that data analytics, strategic voter contact and effective messaging activate dormant voters.
In 2020, SUA will be expanding to 13 Suburban and Urban Counties (Harris, Dallas, Bexar, Tarrant, Travis, Brazoria, Montgomery, Ft. Bend, Galveston, Bell, Hays, Denton, Collin) in Texas, reaching out to 496,900 potential voters.