Sisters United Alliance (SUA) is a unique data driven women’s voter turnout campaign in Texas, led by women campaign professionals since 2016. SUA uses a combination of voter ideology scores, voting history and local adaptations to identify Democratic-leaning low propensity women voters; women who are registered to vote but have either never voted or have voted once – a universe of voters not contacted by the Democratic Party or by candidate campaigns.
The total voter contact universe is used to execute a comprehensive campaign that includes multiple contacts with voters through mail, live calls, digital ads and texting.
In 2016, SUA focused focused on turning out 89,000 Democratic-leaning low propensity women voters who did not vote in 2014, turning out 37,000 women.
In 2018, SUA expanded universe and voter contact to 9 Counties in Texas (Harris, Brazoria, Fort Bend, Galveston, Burleson, Fayette, Montgomery, Waller, Washington) and focused only on low propensity women voters.
o 43,923 or 36% low propensity women voted from the 122,257 targeted universe.
o 72% of them had never voted in a General Election
o 97% had not voted in a Primary Election.
o 47% of them was between the ages of 18 and 34
o African American turnout was 27%.
Cycle after Cycle, SUA results prove that data analytics, strategic voter contact and efficient messaging will activate dormant voters.
In 2020, SUA prepares to expand to 13 Suburban and Urban Counties (Harris, Dallas, Bexar, Tarrant, Travis, Brazoria, Montgomery, Ft. Bend, Galveston, Bell, Hays, Denton, Collin) in Texas, reaching out to 496,900 potential voters.