Results
Sisters United Alliance (SUA) raised over $900k leading to the 2020 cycle which allowed us to execute our full three-step GOTV program through multiple methods media. SUA targets turned out in record numbers across 26 Texas counties. Late funding allowed for an auxiliary digital-only program that was launched halfway through early voting.
Topline Results
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SUA expands into 26 Counties
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Comprehensive SUA program targets over 416k low-propensity women voters
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Additional Digital Only program targets an additional 71k women
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Comprehensive program targets produce 121,770 votes, 29% turnout
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Digital Only program targets produce an additional 19,472 votes, 27% turnout
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Comprehensive SUA Program |
Digital-Only SUA Program |
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2020 Cycle Texas Accomplishments
Comprehensive & Digital Only SUA Program
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140,898 SUA targeted women voted
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487k women targeted who had not voted in any recent elections or never voted in Texas
- 85% of SUA targets have been registered to vote since the 2016 General Election registration deadline
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Over 25 million digital impressions, 605,086 Video Views, 27k clicks, 950k+ mailpieces
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SUA targets outperformed similar control targets by 20%